Win an iPhone 17 Pro
Entries close 12th July 2026

In a world
of AI slop,
we want something
real

An open call for photographers. One winner takes an iPhone 17 Pro and a credited slot in our launch campaign. Fifty shortlisted entrants each get a Ghost Coat product and a 12‑month warranty.

No forms, no fee, no AI. Post to Instagram, tag @ghostcoat.io, and you’re in. Entries close 12th July 2026.

How to enter What you can win
The prize iPhone 17 Pro
Shortlist 50 photographers
Entries close 12th July 2026
01  /  The opportunity

Enter our photography competition

Ghost Coat is a new ceramic screen protector. It bonds to your phone, toughens the glass, and comes backed by a 12‑month warranty. Once it’s on, you can’t see it.

We need imagery that shows what life with a Ghost Coat actually looks like. Phones in hands. Phones on tables. Phones in cities. Real people in real places, doing what they do.

That’s where you come in.

The winner gets an iPhone 17 Pro and their work featured across our launch campaign. Fifty shortlisted photographers each get a Ghost Coat product, a 12‑month warranty, and a place on our radar as we keep growing.

02  /  The prize

What you
can win

01 Winner

An iPhone 17 Pro.

  • Your work featured across our launch campaign, with credit
  • A Ghost Coat product and 12‑month warranty
  • An ongoing place on our creator radar
50 Shortlist

A Ghost Coat product and warranty.

  • Your work goes in front of our wider creative team
  • You stay on file as we build out the network
  • Round two work may be featured, with credit
∞ Everyone

We see your work.

  • If something stands out beyond the shortlist, we’ll be in touch
03  /  The look

How we’d like it to feel

Premium, clean, fashion-aware. Urban, edgy, a touch rebellious. Natural light and flash. Strong styling. Bold crops. Confident composition.

streetwear lifestyle fashion-aware real grit real warmth
01 / People

Cast for
character

Late teens to early thirties. Urban. Confident in themselves, slightly guarded with the camera. They don’t perform for the lens, they allow it in.

Solo portraits or small groups of two to four. Diverse across ethnicity, gender, body type and subculture. Wardrobe is the subject’s own. Streetwear, vintage, workwear, sportswear. No stylist-led looks.

Confidence without posing. Mid-laugh, mid-step, mid-thought.
02 / Place

Real places,
not sets

The city is the second subject in every frame. Rooftops, alleys, underpasses, skate spots, late-night cafes, club exits, bus stops, car parks. Texture welcome: graffiti, brick, concrete, wet tarmac, foliage.

Interiors work too. Bedrooms, kitchens, studios, parties at home. Vehicles as recurring motifs: vintage saloons, modified hatchbacks, taxis, the back of a friend’s car.

Texture stays in. No studio lighting. No white seamless.
03 / Light

Found,
not placed

Let the environment shape the image. Golden hour outdoors. Long shadows, warm highlights. After dark, use available light only: streetlamps, headlights, neon, club lighting, phone screens.

Direct flash is welcome indoors and at night. Slight overexposure is a feature, not a fault.

Light film grain, slightly desaturated grade, deep blacks. No heavy filters, no plasticky retouch.
04 / Frame

Loose, imperfect, confident

Off-centre subjects. Asymmetric framing. Intentional negative space. Foreground interruption welcome. Mix wide environmental shots with intimate close-ups. Avoid the conventional medium-shot middle ground.

Shoot vertical first (9:16) where you can. If you’ve got 4:5 or 1:1 alternatives, send those too.

The phone is part of the scene, not the subject of it. Held, used, set down. Don't put it on a plinth.

See the full brief

Download brief Terms
04  /  What doesn’t fit

What we don't want

A few things we’ll filter out. None of this is what we’re after so please don’t spend time on any of it.

AI-generated imagery

We mean it. The whole point of this brief is real work.

Studio mockups, plinths, geometric props, white sweeps

Ghost Coat lives in the world, not in a vacuum.

Slow-motion drill tests, drops, destruction theatre

The warranty does that work for us.

Lab coats, branded backdrops, influencer set-pieces

We speak at a different volume than the rest of the category.

Stock-style poses

No jumping in the air, no hands on hips, no laughing into the middle distance.

Heavy filters, plasticky retouch, AI-feeling colour casts

Light grain, slight desaturation, deep blacks. That’s the grade.

Visible competitor logos

Keep the frame ours.

Anything that looks like a phone-accessory ad from 2014

You know the one.

05  /  How to enter

3 steps.
No forms.
No fuss.

Make sure your account is public so we can see the entry.

  1. STEP 01

    Follow @ghostcoat.io on Instagram.

    That’s where we’ll announce the shortlist and the winner. Public accounts only.

    — required
  2. STEP 02

    Post your work to your feed.

    As many as you like. Single posts work best. Follow the brief: real people, real places, found light.

    — unlimited entries
  3. STEP 03

    Tag @ghostcoat.io in every post.

    Tags are how we find you. Untagged posts won’t be considered, even if we love the work.

    — don't forget this bit
Tag this account
@ghostcoat.io
Entries open
Now
Post and tag whenever you’re ready.
Entries close
12th July 2026
Late entries won’t be considered.
Shortlist announced
31 July 2026
Winner announced a few days later.
06  /  After the shortlist

Round two, for the fifty

If you make the shortlist you’ll receive a Ghost Coat product. Apply it to your own phone, live with it, and produce at least two to three photos showing it in use. That’s what the winner is picked on.

What to shoot

  • 01The pack on a real surface. Kitchen counter, desk, car bonnet, pub table. Not a plinth.
  • 02Hands sliding the sachets out, unfolding the cloth, working the application across the screen.
  • 03The application moment itself. Patient and considered, not theatrical. No drills, no hammers.
  • 04The phone resting after, lit naturally, back in your life.

How to submit

  • →Post your round-two work to Instagram as single feed posts (as many as you like).
  • →Tag @ghostcoat.io in every post.
  • →Submit within two weeks of being announced as a shortlisted entrant.
  • →The mood stays the same as round one. Real places, the product now in your world.
The winner is picked from round two. The other 49 keep their product, their warranty, and their place on our radar.
07  /  The rules

The fine print

Short version: post your own work, follow the brief, tag us by 12th July 2026.

  1. 01Open to UK residents aged 13 and over.
  2. 02All work submitted must be your own original photography.
  3. 03Entries are unlimited. Post as many as you like.
  4. 04By entering, you agree to our full terms and conditions. Read them here.
  5. 05Shortlisted work may be featured in our launch marketing, always with credit.
  6. 06Entries close 12th July 2026. Late entries won’t be considered.

Questions? DM @ghostcoat.io on Instagram.